9 Nov

The Art of Psychology

What is it about consumerism that transcends culture and class, and what aspects are exclusive to our own experiences?

Although I didn’t grow up in a wealthy family, my parents worked hard and chose to live beyond their means. They provided their only daughter with luxuries unheard of in former USSR: the best private schools, vacations twice a year and countless extra-curricular activities. We often watched Fashion Television together, and I quickly learned how to distinguish Versace from Valentino. We couldn’t actually afford couture, but we had a taste for it. Shopping was a highly anticipated part of every vacation. I was taught to look past brand names and pay attention to design. Rarely wasting time in high-end department stores, we headed straight for discount designer shops like Loehmann’s or Century 21. I loved getting deals on coveted designer names; it was empowering.

Despite my interest in fashion, I never devoted…

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