What do you think, ladies? Is there really a need for a man’s face (although) gorgeous to keep up sales for the legendary perfume? I think we should keep Marylin Monroe, she’s the icon of No. 5 after all.

the hook: on brands and media

Brad Pitt is now hawking Chanel No. 5.

Just let that sink in for a moment.

If you missed the monologue because you were too occupied staring at a pretty man in dire need of a haircut, here it is:

It’s not a journey.
Every journey ends, but we go on.
The world turns and we turn with it.
Plans disappear, dreams take over,
But wherever I go, there you are.
My luck, my fate, my fortune
Chanel No. 5
Inevitable.

So that’s nonsense, essentially. And I find it a little strange coming from a man.

That being said, the ladies love them some Brad; so the chances this commercial flops aren’t great. For me, however, the ad (teased by industry publications for some time) fell flat. And if I were to do the casting, I would go in another direction.

Chanel No. 5 is the ultimate in women’s fragrance…

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